Comm 130: Visual Media

Project 9: Portfolio

Portfolio (

  1. Project Corrections / Time spent: I made an additional project to substitute for the project corrections. I made 3 new logos and spent about 2.5 hours making them.
  2. Message: I wanted to showcase my work in a professional and good-looking way. I went for a simple design because I want the projects to be the center of attention.
  3. Audience: Potential employers.
  4. Top Thing Learned: How to use master pages.
  5. Future application of Visual Media: I can use all the design skills I learned in my future career.
  6. Color scheme and color names: Monochromatic. Teal.
  7. Title Font Name & Category: Rockwell, slab-serif.
  8. Copy Font Name & Category: Abadi MT Condensed Light

Project 8: Brochure


P8-GingerThomas-Front Inside

P8-GingerThomas-Inside Back



  1. Description: A two sided, folding brochure.
  2. Process (Programs, Tools, Skills): First I set up my layout in InDesign, placing ruler guides along where the folds would be. I used my sketch and formatted the basic layout of the brochure. I placed the images along the side. I used the quick selection tool in Photoshop to remove the background of the picture of Reunion Tower and then smoothed out the edges to make it look more refined. I then placed it in my brochure in InDesign and used the text wrap option. I then inserted the paragraphs I wrote around the center picture. I chose my fonts for the headings and the body copy. I added little yellow stars at the end of each paragraph to tie in the star in the logo that I created in Illustrator. For the logo I wanted to go for a very simple, clean look. I found the fonts and placed the star and adjusted the kearning of the letters.
  3. Message: To highlight to the audience many of the awesome things to do in Dallas.
  4. Audience: Families, people who like to travel
  5. Top Thing Learned: I loved learning how to use the quick selection tool and the text wrap option.
  6. Color scheme and color names: Triadic. Blue, red, yellow.
  7. Title Font Name & Category: Birch Std – oldstyle
  8. Copy Font Name & Category: Avenir Next – sans serif
  9. Word Count of copy: 267 words
  10. Thumbnails of Images used:

turtle restaurant BCS Changes Football zoo texas giant reunion tower cowboys star  Dallas_Mavericks_logo.svg rangers logo Dallas_Stars_logo.svg FC_Dallas_logo.svg

11. Sources (Links to images on original websites)

Project 7: Web Page


  1. Description: This is a website I designed showcasing a logo I also created.
  2. Process (Programs, Tools, Skills): I made this web design using only HTML and CSS. I have never worked with either in the past. I used only TextWrangler to create the page. I used the color scheme of the logo in the colors of the web page. I was able to match the colors on the web page to those on the logo by using the eye-dropper tool in Photoshop. I tried to use fonts that fit with the message and style of the logo.
  3. Message: Mix Tape is a record company available for people who wish to create music.
  4. Audience: Those looking for a recording contract.
  5. Top Thing Learned: Working with CSS.
  6. Color scheme and color hex(s): Monochromatic. Background: #2b3f51. Body background: #e5e9eb. Border and h1 background: #3297d3.
  7. Title Font Families & Category: Orator Std, sans serif
  8. Copy Font Families & Category: News Gothic MT, sans serif
  9. Changes made to the CSS: I changed the fonts and the colors from those of the original CSS document.
  10. Word Count: 327 words.

Project 6: Stationery


  1. Description: Matching business cards and letterhead for a recording company.
  2. Process (Programs, Tools, Skills): I first designed the logo for the business in Adobe Illustrator. I used the rounded rectangle tool the make the basic shape of the cassette tape and used the rectangle and ellipse tools for most of the other elements. I used the expand tool and pathfinder to delete part of the black circles (the tape). I chose the fonts and put the business name on the logo. I played around with different color schemes to see which one looked best and portrayed the message well. Once I’d designed the logo, I copied it into an InDesign document. I designed the letterhead, using the logo in the top left corner and putting the contact information in the opposite corner. I used the same font I’d used in the logo for the contact information. I added the watermark and the faint gray lines at the top and bottom of the page to give it some flow. I wanted to go for a simple look of the business cards, so I used the logo on both the front and back, making the back less opaque so I could put the contact information right on top.
  3. Message: Mix Tape is trendy and professional.
  4. Audience: Anyone looking for a recording contract, probably musical young adults.
  5. Top Thing Learned: I really liked getting to try some more tricks on Illustrator when making my logo.
  6. Color scheme and color names: Monochromatic – blue.
  7. Title Font Name & Category: Orator Sd – sans serif.
  8. Copy Font Name & Category: Prestige Elite Std Bold – slab serif.

Project 5: Logos


  1. Description: Three different logos for the same company.
  2. Process (Programs, Tools, Skills): These logos were fun to create in Illustrator! The first logo I wanted to go with a really simple design. I made the circle and typed the text on a path. I added the snowflake in the middle and put the two little dots on the side. For the second logo, I wanted to do something more cute and fun. I made the snowman using the ellipse tool. I made his nose using the star tool, removing a few of the angles to make it a triangle. I wanted to make a mug for my third logo. It was difficult to get the shape just right, especially with the handle of the mug. I used the anchor point tool to stretch the ovals into the right shape for the handle. I then used the brush tool to paint over the edges of the circle I didn’t want to be seen. I added the text and made a heart using the star and ellipse tools.
  3. Message: Cocoa Mug is cute perfect for winter time.
  4. Audience: My audience is women, probably from their late teens to mid-twenties.
  5. Top Thing Learned: I loved learning a lot of the tricks of Illustrator and I feel like I have a much better feel for the program now.
  6. Three Color Scheme and Color Names: Top logo: analogous: teal, blue, indigo. Middle logo: complementary: blue and orange. Bottom logo: monochromatic: red.
  7. Three sets of Title / Body Font Names & Categories: Top logo: American Typewriter – slab serif. Middle logo: Orator BT 10 Pitch – sans serif. Bottom logo: Abadi MT Condensed Extra Bold – sans serif.
  8. Votes on favorite logo:
  9. Top Logo = 6; Middle Logo = 3; Bottom Logo = 2;
  10. My favorite logo is the middle logo.

Project 4: Montage


  1. Description: This is a poster featuring a montage that inspires missionary work.
  2. Process (Programs, Tools, Skills, Steps taken while designing): I first went to the internet to get some inspiration for my message and to find the images and quote I wanted to use. Once I’d found the images I saved them and opened them in Photoshop. I started with the picture of the boy. I blurred out the background of the picture using the brush tool, leaving it a nice gray color and using the paint bucket tool to match the rest of the background. I sharpened his eyes and face a bit. Then I placed the image of the missionary tag. I used the brush tool again to create the montage effect with the blurring and mingling pixels. I also sharpened the letters on the tag a bit and applied the Film Grain filter to this layer. I pulled the color scheme from the boy’s tie using the eye-dropper tool and used the colors in the title and boxes at the top and bottom of the page. I selected my fonts for the title and body copy. I made certain words in the body text a bit larger to really emphasize the message.
  3. Message: My message is that anybody can be a member missionary, regardless of age.
  4. Audience: My audience is the youth of the church.
  5. Top Thing Learned: I learned a lot about masking and layers and filters which are super beneficial to taking my designs to the next level in terms of creativity.
  6. Filter / Colorization used and where it was applied: I used the Film Grain filter on the missionary tag
  7. Color scheme and color names: Big Split Complimentary. Blue, red, yellow, and green.
  8. Title Font Name & Category: Geometric Slabserif 703 Bt Medium – Slab Serif
  9. Copy Font Name & Category: Helvetica Neue Light – Sans Serif
  10. Thumbnails of Images used:                                     20120523-130659           tag
  11. Sources (Links to images on original websites / with title of site): Wordpress Prepare to Serve

Project 3: Photodesign


  1. Description: This project shows my photography and editing skills. The photo was taken by me and incorporated into the design.
  2. Process (Programs, Tools, Skills): The first thing I did was plan out the picture I wanted, taking the color scheme into consideration. I had my friend Kaylie model with the book, pulling the color scheme from the colors on the book and her hair. It was difficult finding the right lighting in her apartment. We ended up having to move several times before it looked just right. I took the photo and edited it in Photoshop, paying special attention to the brightness, saturation, and levels. I made sure to follow the rule of thirds and didn’t center the picture. Once the picture was edited, I added the blue, red, and yellow rectangles. I separated the quote onto these rectangles. I used contrasting fonts and sizes to create the look and message I wanted. I added the color swatch at the bottom and labeled it with the color scheme and color names.
  3. Message: I wanted to make a poster inspiring people to read books. I wanted it to look appealing and simple.
  4. Audience: The audience is kids in their late teens.
  5. Top Thing Learned: I learned the importance of carefully planning the color scheme ahead of time, before even taking the photo.
  6. Color scheme and color names: Triadic color scheme with blue, red, and yellow.
  7. Title Font Name & Category: Engravers MT Bold. Modern.
  8. Copy Font Name & Category: American Typewriter Light. Slab Serif.
  9. Thumbnail of original, unedited image insertedIMG_0192
  10. Date and location you took the photo(s) I took the photo on October 15th in Kaylie’s apartment.